Ron DeKok

Ron DeKok

Ron DeKok has spent his career at the intersection of sustainable production and technological business development, with a lifelong passion for green industries. As Chief Commercial Officer at BIG Incentive Group, Ron leads the company’s revenue, sales, business development, and marketing efforts across North America, driving market expansion and commercial growth.

Before joining BIG Incentive Group, Ron served as Senior Vice President at Fluence, where he directed commercial sales teams across the Americas, focusing on sales, support specialties, and customer service. At Signify (formerly Philips), he was the Director of North America for horticultural LEDs, where he launched and expanded the business unit into high-growth markets, both domestically and internationally.

Ron’s leadership experience also includes his role as Country Manager for AgriStar, a division of Albaugh Inc., where he spearheaded the company’s revenue growth and the development of proprietary product lines through a vast network of wholesale coalitions. At Agrium, he initiated and led the expansion into the horticulture sector as Sales & Marketing Manager, establishing the Professional Horticulture division. He also held supervisory roles in product management and marketing, focusing on nursery, greenhouse, landscape, and specialty agriculture segments.

Earlier in his career, Ron grew business expansion in sales and marketing management at Aldershot Greenhouses and other industry-leading companies, further solidifying his expertise in the horticultural field.

A native of Canada now residing in Colorado, Ron enjoys exploring the great outdoors with his family and is actively involved in giving back to his local community. His extensive industry knowledge, combined with his education in horticulture and business, continues to drive his commitment to sustainable production and growth.