CEAg Talks Episode 16: Brand vs. Branding – What’s the Difference?

Karen E. Varga By Karen E. Varga|June 24, 2024

In the CEA industry, produce companies must build their brand before claiming their “share of the plate.” Chris Veillon, an expert marketer with more than 17 years of experience, explains why establishing a brand is just as important as maintaining it.

Learn more about brand and branding by watching the YouTube clip below:

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As Content Lead for CEAg World, Karen is your guide through topics from global macro influences to business best practices to marketing, from the grower to the final consumer. See all author stories here.